Dear Sir or Madam,

We are working on a research project funded by the European Commission as part of Framework Programme 7 (http://cordis.europa.eu/fp7/capacities/research-sme_en.html), intended to improve the competitiveness of small and medium enterprises (SME) in the field of outdoor advertising. The main object of ECOBOARD is to develop a cost effective and environmentally friendly Real-time Outdoor Media tool which can give the same visual effect as a paper based billboard, but without the use of paper, ink, and glue which pollute our world. More information on the project and the consortium is available on http://ecoboard.mfkk.hu

Since the main purpose of the project is to provide a tool that can benefit the whole European media sector by providing an innovative advertising board that can reduce the cost of advertising, we would appreciate if you could share with us your point of view about the current trends in the advertising sector. We are interested in the most common types of outdoor advertising methods in your region, current systems that your company uses, and the desired developments if there is any. This information will enable us to make our specification closer to your real needs.

Please find below the mentioned questionnaire and take a few moments to fill out this short survey. This survey is a requirement from the European Commission, without this the project cannot go ahead, so we would really appreciate if you could help us by completing it. To make easier or to accelerate your decision, we are delighted to offer as an offset the summary of the nascent results. Namely for all the participants the foreseeable executive summary will be available on request. (Please do not forget to check the related box at the and of the questioner!)

During the project we will develop portable ECOBOARDs (ECODRIVES) as well. It means, if you complete the questionnaire and give us your full contact details you could be one of the first people to get one as a gift, displaying your company’s logo. In addition, we can update you periodically with the progress of ECOBOARD and once completed you can have “instant” access to this new innovative advertising tool.

Thank you for taking the time to answer these questions.
Should you need any further information about the above subject, please do not hesitate to contact us.

András Bulkai Technical Coordinator

Kornél Kiss Project Coordinator

Contact Info: e-mail: ecoboard@mfkk.hu www: ecoboard.mfkk.hu Tel: +36 1 787 4024 Fax: +36 1 787 4390

Postal Address: MFKK Kft. ECOBOARD Survey Tétényi út 93. Budapest 1119 Hungary

Profile

*  

1. How many employees do you have working at your company?
	0 - 10 employees
	11 - 50 employees
	51 - 250 employees
	251 - 500 employees
	Above 500 employees

2. How many years have you been operating for?
	Less than a year
	1 - 5 years
	6 - 10 years
	11 - 50 years
	Over 50 years

3. Which of these would fit your company profile the most?
	Media owner
	Media buyer
	Media planner
	Communications agency
	Creative agency
	Other media industry related
	Not media industry related

4. What is your company's annual turnover?
	Under 5 million Euros
	5 to 10 million Euros
	10 to 50 million Euros
	Over 50 million Euros

5. Has your company ever been involved in any research and development activities?
	Yes
	No

6. Please indicate on a scale from 1 to 4, your company’s commitment towards introducing new technologies and solutions:

1 2 3 4

General advertising trends

7. What is the relative outdoor advertising share of the total media spending in your business region (country)?
	Under 10%
	10% to 30%
	31% to 50%
	51% to 70%
	Over 70%
	Not applicable

8. What is the usual length of an outdoor advertising campaign in your business region (country)?
	1 week
	2 weeks
	1 month
	Over 1 month
	Not applicable

9. Please indicate the most common size for the specific outdoor advertising tools in your business region (country):

Billboard Backlight Roll-up City-light Not applicable 1.2 m * 1.7 m 3 m * 2 m 4 m * 3 m 5 m * 4 m 5 m * 2.4 m 8 m * 3 m Other (x m * y m)

10. What share of the outdoor advertisements are LED walls in your business region (country)?
	None or Not applicable
	Under 1%
	1% to 5%
	6% to 10%
	Over 10%

Specific advertising trends

11. What share of your business is related to outdoor advertising?
	None or Not applicable
	Under 10%
	10% to 30%
	31% to 50%
	51% to 70%
	Over 70%

12. What share of your annual turnover comes from outdoor advertising related activities?
	None or Not applicable
	Under 10%
	10% to 30%
	31% to 50%
	51% to 70%
	Over 70%

13. Which of these outdoor advertising tools are used by your business the most? Please number them in terms of importance (1 = most used)
	Billboard
	Backlight
	City-light
	Roll-up
	Digital billboards (eg: LED)
	Other, please specify:
	Not applicable

14. In your experience, how much does it cost in your business region to display 100 outdoor adverts in your business region (not including the creative design work) for the following devices?

Billboard Backlight Roll-up City-light Not applicable 1 000€ 1 000€ - 5 000€ 5 000€ - 10 000€ 10 000€ - 20 000€ Over 20 000€

15. If you have used the above mentioned outdoor advertising tools (Question Nr 13), what was the average time between the completion of the creative design and implementing the full campaign? (the time from finishing the actual design to having it displayed for a given number of adverts)

Under 100 adverts 100 - 300 adverts 300 - 500 adverts Over 500 adverts Not applicable Under 1 week 1 to 2 weeks 2 to 3 weeks 3 to 4 weeks Over 4 weeks

16. If you have used outdoor advertising, what share of the full has/have the implementation/s of that/those campaign/s? (not taking into account the creative design/s)
	Not applicable
	Under 10%
	10% to 20%
	21% to 30%
	41% to 50%
	Over 50%

17. Has your company ever had to replace adverts due to faulty design or implementation (eg: faulty creative design, defective printing, etc)?
	Not applicable
	No
	Yes, but no additional costs were encountered
	Yes, additional costs were encountered

18. What happens with the cumulated waste posters after outdoor advertising campaigns?
	Not applicable. (as we do not use posters)
	No waste is produced as the new campaign is stuck over the old posters.
	Waste is collected and taken to a rubbish-shoot at an extra cost.
	Do not know as subcontractors carry out the poster display and removal.
	If other please specify:

19. A / Do your customers require any documentation to prove that a campaign has been displayed properly?
	Not applicable
	No
	No, but the procurer knows where the posters are displayed so they can check it at any time
	Yes, we produce a certificate of compliance to show which poster have been displayed or removed
	Yes, pictures are taken of each displayed poster and given to the procurer
	If other please specify:

19. B / Does this documentation (Question Nr 19/A) mean additional cost for your company?
	Yes
	No

20. A / Has your company ever used LED walls for any campaign?
	Not applicable
	Yes
	No

20. B / In your opinion, how does a LED wall compare to standard outdoor advertising tools?

LED is better Same LED is worse No opinion Striking effect Consumer friendliness Short (1 day) campaign Moving display Advert is more cost effective Simple implementation Easiness to correct faulty displays Environment friendliness

Thoughts & Opinions
Please give the response that best describes your opinion from 1 to 4 (1 = not at all, 4 = significantly)

23. How price sensitive is your company’s market?

1 2 3 4

24. Is there a need in your business region (country) for an outdoor media tool, which allows very short (even 1 day) campaign implementation?

1 2 3 4

25. Is there a need in your business region (country) for an outdoor media tool, which does not require implementation costs (printing, placing) when changing a marketing campaign or an image?

1 2 3 4

26. Is there a need in your business region (country) for an outdoor media tool, which is 100% environment friendly and does not produce any waste?

1 2 3 4

27. Is there a need in your business region (country) for an outdoor media tool, which can display new adverts by the press of a button (real-time)?

1 2 3 4

28. Is there a need in your business region (country) for an outdoor media tool, which the customer can constantly monitor on-line to see if the right advert is displayed (“real-time visual feedback”)?

1 2 3 4

Company Details
Please note that this information is optional, but by providing it we would have a much better overview of the European media sector. As part of the dissemination activities within the project, we would also like to use the responses to set up a database of companies who find our project interesting and would like to be updated with the latest developments periodically. So for this reason we kindly ask you that even if you don’t want to reveal the name of the company, giving the country (or countries) where you operate would be of great help, but in this case you should be aware of it, that we can not fulfil our promises related to the offsets.

29. Company Details
Company name:
Contact person:
Postal address:
Country:
e-mail:
phone:
	Please tick this box if you would like to be informed of the project progress and get invitation to exhibitions and demonstrations of the finished product.
	Please tick this box if you would like to be informed about the results of this survey and get the executive summary.
Privacy Statement: Any information collected when you respond to this survey will not be used in any way by ECOBOARD, other than using it for the system specification and presenting it to European Commission. Your email address will not be shared or sold to others. It will not be used for any Marketing purposes, and you will not receive any email from ECOBOARD unless you specifically ask for information.